Organic Reach on Facebook

Unconventional Strategies for Boosting Organic Reach on..

You’ve likely heard the disheartening news by now – organic reach on Facebook has been declining for years as the platform prioritizes paid content in user feeds. But here’s the thing – there are still ways to boost your organic Facebook reach if you’re willing to get a little unconventional with your strategy. At Orion Digital, we’ve spent years mastering …

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Behind the Scenes: How We Built Our Brand on Social Media From Scratch

Behind the Scenes: How We Built Our Brand on Social Media..

At Orion Digital, a premier digital marketing agency, we understand the power of social media in today’s social media era. When we started our journey, we were just like any other business – eager to establish our brand and connect with our target audience. However, building a strong social media presence from scratch was not easy for us.  In this …

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The Impact of 5G on Digital Marketing: A Friendly Guide

The Impact of 5G on Digital Marketing: A Friendly Guide

Remember those days when the internet sounded like a dial-up modem having a coughing fit? Yeah, not fun! Thankfully, we’ve moved on to blazing-fast speeds and way better connections thanks to something called 5G. But beyond streaming cat videos without buffering, 5G is changing the way we do marketing online, in a pretty cool way! So, what is 5G, and …

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Voice Search Optimization: The Next Frontier in SEO

Voice Search Optimization: The Next Frontier in SEO 

Voice search is becoming more and more popular. Many people are starting to search using voice assistants like Siri, Alexa and Google instead of typing keywords. This means search engine optimization needs to adapt to focus on voice search. Optimizing for voice search requires new strategies compared to regular SEO. In this post, we will discuss important voice search optimization …

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Conversational Marketing: Leveraging Chatbots and AI Assistants for Better Engagement

Conversational Marketing: Leveraging Chatbots and..

Chatbots and AI Assistants Are Revolutionizing Conversational Marketing Brands are constantly looking for new ways to engage and interact with their customers. One of the latest trends in marketing is conversational marketing, which utilizes chatbots and artificial intelligence (AI) assistants to enable more natural and personalized conversations.  According to research, over 50% of companies are already using or planning to …

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Strategic Partnerships: Collaborative Marketing for Mutual Growth

Strategic Partnerships: Collaborative Marketing for..

Working Together is Powerful  When brands partner up strategically, they can help each other out in big ways. They can use each other’s strengths, reach new audiences, and gain each other’s fans’ trust. According to a recent survey by Nielsen, 92% of consumers are more likely to trust brand recommendations from people they know. Strategic partnerships and collaborative marketing initiatives …

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Engagement: Revolutionizing Digital Conversations

Engagement: Revolutionizing Digital Conversations

How Engagement is Changing Digital Conversations Digital conversations are changing how brands connect with their audiences. New creative strategies and engagement tactics are making online discussions more meaningful. As people’s attention spans get shorter, brands need fresh ways to start digital conversations that turn audiences into loyal followers.  Creative Ways to Engage Audiences Video content is a top tool for …

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From Clicks to Conversions: A Deep Dive into Landing Page Optimization

From Clicks to Conversions: A Deep Dive into Landing Page Optimization

Landing Pages turns Website Traffic into Conversions/Money Getting traffic to your website is only the first step. You need to convert visitors into leads and customers to grow your business. This critical second step is where landing pages come in. Your landing pages are like the receptionist in your office building. They greet each visitor and determine whether they will …

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Instagram Reels Unleashed: Creative Strategies for Brand Visibility

Instagram Reels Unleashed: Creative Strategies for Brand Visibility

Every Brand Needs to Jump on the Instagram Reels Instagram Reels has quickly become one of the most popular ways for brands to reach and engage with audiences on Instagram. The short-form, 15-30-second video clips packed with catchy music, effects, and creative edits allow brands to showcase products in an eye-catching way, while users get to express themselves and participate …

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The Importance of Customer Reviews in Online Reputation Management

The Importance of Customer Reviews in Online Reputation Management 

The Murmurs That Shape Your Online Market: Demystifying Customer Reviews In the sprawling marketplace of the internet, where countless brands vying for attention, your online reputation is your currency. And the coins of this realm? Customer reviews. These seemingly minor whispers, once confined to hushed conversations, now reverberate across the digital sphere, wielding immense power over consumer trust, purchasing decisions, …

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