ORM is all about you and your business that displays on the internet. If we say as in computer language, then it would be like it is something that appears negative about you in the search engines result page. If negative links displays, it is important to push them off the first page. A good reputation depicts that you are best in your specific field and this helps in getting more business. A bad link means loss of leads and sales.

Write good information! Yes, the best way, flooding the web with original and great content works, can eventually push the bad links off the first page of search results. Well, it is possible to eliminate negative links, images and contents. Generally the best approach is to write targeted, effective and informative content, containing blog posts, images and video. But the key point is - know the best platforms to post on.

Internet is the first impression and people don’t have time to seek suggestions, they just open the Google. Perhaps, the first work the people do, when they speak you on the phone or just after meeting you, is do a Google search. Something bad out there can harm you and your business quickly. Practically, having no reputation push your clients to competitors!

There are numerous ways like somebody write negative about you and your business in blog posts, complaint sites and other online forums. These are very powerful. Also there are some creative ways adopted to damage a reputation. An unhappy client or fired employee at times get a domain name to post negative things and this displays soon in the search engines.

Honestly, it can be really damaging, if it is found on the first page of Google. There are a number of lawyers, small business owners, film producers – whoever – who couldn’t continue with their career and experience huge loss – reason one negative review was posted about them.

The best step to take is to create a blog and start spreading the word by writing information that your viewers or readers want to know about like – innovative things happens in your industry, FAQ, etc. Along with it, get active on social media like LinkedIn, Twitter, Facebook, Pinterest and others.