What Is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.

Creative Social Media Marketing Agency

We help make your brand more familiar to your social media followers and friends by posting valuable and engaging content for your audience, creating profile pages that truly reflect your brand’s philosophy, and responding to customer feedback in a timely and effective manner.

Humans love to fall in love; Likewise consumers expect to stay connected with brands that interact/share and do lot more to increase their post purchase experience. We believe that every
brand needs a plan to sweep consumers off their feet. By infiltrating our audience’s tribes, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients’ and their competitors’ products. This helps us uncover unique insights about their culture. We then develop an actionable plan that’s grounded in reality. We design brand experiences that connect through the most powerful platforms.

With more and more people joining social media sites and actively using them regularly, every business today needs to focus on using social media channels in the best possible way. Social media has become an essential part of the digital marketing strategy as it opens new avenues for brands and businesses. Connecting with new clients and expressing your thoughts has become quite easy with social media marketing. Look around, you must have observed that before making a decision, netizens do a quick search online, visits websites, read reviews to know about brands and businesses. This underlines the need on why a brand or an organization must have a robust social media presence.

Our Social Media Services

Increase Your Social Media Presence and Get Discovered More Online

FaceBook

Facebook is the one medium we simply cannot ignore in this day and age. It is the most actively used platform for social networking.

Twitter

Twitter is the quickest way to spread the word. It helps to liven up your image. It is quick, to the point and one step ahead of all social platforms

Instagram

As its title suggests, Instagram is instant! It is very personalized  & is a great source of engagement among people.

YouTube

It is the second largest search engine, after Google. It’s free,  has powerful content which has the potential to become viral & has audience on a global level.

LinkedIn

LinkedIn is not merely a social network aimed for business users. Rather, it should be viewed as an online network of influential people all over the world.

Pinterest

This is one of the fastest growing platforms for sharing best suited for fashion/food etc. It is more personal and can be used as a digital scrapbook

Blogs

Blogging usually starts out as a hobby only to become a full-time business. Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world.

Google+

The most SEO friendly search social platform that directly reflects on your website and search rankings.

 

Other Features We offer in Our Social Media Services!

What Are the Benefits of Social Media Marketing Services

Better Online Exposure

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

Specific Audience Targeting

No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

Complete Brand Control

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.

Why Should You Invest in Social Media Services?

Our team of digital marketing experts help your business to grow with 360-degree digital approach, strategies and execution. With an in-depth knowledge of social media marketing, our experts generate traffic and conversations by focusing on the contents of customers’ interests and concerns. We give careful thought to your business objectives and focus on engaging target audience through both organic and inorganic way.

Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, YouTube, Tumblr, Reddit, Snapchat, WhatsApp, Quora, etc. make it easy to interact and build a community of your customers where you can engage them with quality content. We build your identity on these platforms that allow you to showcase your products and services.

RESEARCH & IDEATE

We do the required research in your industry and collect the company information to do the thinking for a categorical approach.

EXECUTE

Your campaign goes live after the planned strategy and timelines prepared. We may do some modification during the execution depending upon the progress updates.

BUILD

Eventually the goal is to build your online presence that can help you meet the target audience. Reporting is done on a timely basis for you to keep track of the campaign.

Frequently Asked Questions About SEO Services!

Social media marketing is the use of social media platforms and websites to promote a brand, product, person or place.

You know you need to use social media to market your business. You know it takes time to write posts, create graphics, create a content strategy, sync the strategy with your products and services, answer questions and comments, etc. You have tried to post consistently, but it takes too much time.

Currently, TwitterFacebook fan pageFacebook groupInstagram and Pinterest for any brand. In select cases, LinkedIn can also be managed on a case-by-case basis. The reason being that LinkedIn is exclusively used as professional platform, and is used in a different capacity that other platforms.

There are different packages available, each with a different minimum posting schedule. The reason being, some people just need their profiles to look active, and some people want to strategically increase their following and sell some stuff. The level of posting is different for each objective.

You will know it is working by the objectives that you set, as part of your reasons for hiring me. For example, if you want to keep up a consistent presence on social media, you’ll be able to see your profiles look consistent. If you want to sell specific products and services, you will know it’s working by the increase in phones calls and inquiries (lead generation).

Absolutely, we are more than happy to get you up and running if you are unsure or simply don’t have the time to set them up yourself. As part of the consultation stage, we will discuss which platforms you should be on and how they will be set up.

To create your social media strategy, it’s important we understand what you wish to achieve from using social media. Whether it be an increase in sales, enquiries or website traffic, we can use this information and tailor it around the content we create.

Founded in 2010, Orion Digital is a one of the best Digital Marketing Agency. Services we provides: SEO | SMM | SEM | PPC | Web Design | Public Relation | ORM

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