A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms.

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network.

If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertisin

This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

To run a successful PPC campaign, you will need a good understanding of quality score as this single metric is highly important for any PPC campaign.

Quality score is used by both the Google AdWords, and Bing Ads for measuring the quality and relevancy of PPC ads.

It’s well known that the primary goal of search engines is to show relevant results on their SERPs, and the search engines always try to deliver the best result for a user’s search query. Few people understand that the search engines apply this metric to PPC ads also.

Both major PPC engines allow you to set budgets. You can set daily budgets and budget limits at the campaign level and at the account level. Currently on Google AdWords and Microsoft adCenter there is no minimum budget.