What is PPC Marketing?

PPC acronym for Pay Per Click is an effective way to increase your search results online. It is a paid form of search that offers immediate results in the form of increased visitors to your website. In this method you have to pay for a set of keywords that costs you on per click basis. It has been noted that the cost per click is increasing swiftly with the undying competition online. It is always a good decision for a brand to let a professional PPC agency to do that job. Mumbai is the hub of digital media so choosing the one that will make your job easier with reasonable prices is what you need.

The main advantage of Pay Per Click is that it gives quick results. Within 24-48 hours the results are evident. It is not only targeted but measurable. The instantaneous nature of PPC makes it highly preferred and is worth the investment. In PPC you get to choose your target audience and the amount of coverage desired. As a search engine marketing company in mumbai we comprehend the requisite of brand visibility and work out the PPC accordingly. We ensure the usage of appropriate keywords and cover the right target audience.

Online Advertising Campaign Service

Public Relations and Advertising has always been termed as a lethal combination in building a brand/personality/ company, the same has now translated to the online medium as well. We create and manage your advertising campaigns making sure that they reach the desired target audience with all specifications in mind. May it be a Google Ad word campaign or the immensely popular Facebook Ads even flash banners on relevant high ranking portals.


We do the required research in your industry and collect the company information to do the thinking for a categorical approach.


Your campaign goes live after the planned strategy and timelines prepared. We may do some modification during the execution depending upon the progress updates.


Eventually the goal is to build your online presence that can help you meet the target audience. Reporting is done on a timely basis for you to keep track of the campaign.

Frequently Asked Questions About PPC Marketing!

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms.

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network.

If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertisin

This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

To run a successful PPC campaign, you will need a good understanding of quality score as this single metric is highly important for any PPC campaign.

Quality score is used by both the Google AdWords, and Bing Ads for measuring the quality and relevancy of PPC ads.

It’s well known that the primary goal of search engines is to show relevant results on their SERPs, and the search engines always try to deliver the best result for a user’s search query. Few people understand that the search engines apply this metric to PPC ads also.

Both major PPC engines allow you to set budgets. You can set daily budgets and budget limits at the campaign level and at the account level. Currently on Google AdWords and Microsoft adCenter there is no minimum budget.

Founded in 2010, Orion Digital is a one of the best Digital Marketing Agency. Services we provides: SEO | SMM | SEM | PPC | Web Design | Public Relation | ORM

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