Will web 3.0 impact digital marketing

Fast-evolving technology can overwhelm us at times, especially the pace at which things have been changing over the past several months. With Web 3.0, our Internet, the very thing that connects us to the rest of the world, has been changing fast too. Let us demystify Web 3.0 for you here.

Simply put, Web 3.0 signifies the evolution of the World Wide Web to its next level. It is the third generation of Internet services for apps and websites that focuses on creating more intelligent, open and connected apps and websites. To understand this still-evolving concept in a better way, we have to research and, at the same time, use it more.

History of World Wide Web and its evolution

We all know that, in 1989, a British scientist named Tim Berners-Lee invented the World Wide Web (WWW) while working at CERN. He originally developed the Web for sharing automated information between scientists at universities and institutes around the globe. But, since its inception, the Web has undergone various changes. Web 1.0 was mainly static web pages. You set it up, filled content to make it look great and waited for traffic to consume that content.

Then Web 2.0 came. It was somewhat interactive and allowed people to not just create apps and websites, but also comment on one another’s work online. Along with it came a host of new technologies, which made Websites interactive, like Javascript and so on. These made it easier to
read and write on the Web. And we moved from static desktop web pages to interactive experiences. It also gave us Uber, Facebook and Instagram and was, basically, driven by three things—mobile, social media and Cloud.

WEB 3.0—Immersive Experience

Web 3.0 will totally change our experience of the Internet and take us to a different level altogether from what Tim had visualized the Web to be. With Web 3.0, our Internet access has moved from the screen in front of us to the world around us. Our experience will be much more immersive than just words and cursors blinking on a screen. It is about blockchain, the Metaverse, crypto, non-fungible token (NFTs), Decentralized Finance (DeFi) and more such things.

Will web 3.0 impact digital marketing?

We have seen how digital marketing has evolved with the Web. With Web 1.0, we had static pages with banner ads. But, with the arrival of new technologies—especially smartphones, social media and Cloud—we saw how Web 2.0 became interactive with comments and videos and how organizations took to digital marketing and advertising to reach out to their target audience. But there were some major issues, like certain large tech companies controlling the Internet and a lack of transparency.

Now, with major stress on artificial intelligence and machine learning, Web 3.0 promises to be more transparent in which people can take part without fear of privacy or security losses. Web 3.0 has the essential elements where marketers can efficiently connect brands to consumers. It will let marketers and advertisers bring back trust and connect with their consumers once again by providing them with control and ownership over their data and by putting real value on their users. Brands are already exploring new avenues in this new system. We have already come across such things as cryptocurrency, blockchain and NFTs and have seen how Facebook became Meta to focus on metaverse and Web 3.0.

Web 3.0 brings new digital marketing opportunities

Web 3.0 will provide advertisers a great opportunity to return to fundamentals and engage with users directly while providing value and experience. It will bring a complete change in the ways we use the web and in the ways we do business online. There may be a lot of faults with the various Web 3.0 features that are being used at present. But there is much hope that the issues of Web 2.0 will be corrected in the next level of the Internet.

1. Metaverse—A new way for advertising

Metaverse is a persistent, shared, 3D virtual space linked to a perceived virtual universe where businesses can engage with customers, find new advertising opportunities, and bring in sponsorships in the Metaverse. The Metaverse can shift traditional advertising to more engaging brand experiences. And, with Facebook showing the way by rebranding itself, marketers should also move to capitalize on Metaverse.

2. NFTs—A new marketing experience

NFTs and Web 3.0 have a big connection. These are digital assets that can be bought and sold, like a piece of property. Each NFT has a digital certificate of ownership that makes it unique. You may have heard of NFTs which is a technique of assigning permanent custody of a digital asset. Digital works of art—from videos to doodles to music—are riding the NFT wave right now.

3. Token—The new currency

Loyalty points and vouchers are a passé. In Web 3.0, users are rewarded with tokens. People and businesses will profit from the value creation of the web and interoperability will also improve between these entities.

We are Here to Help

Orion Digital Marketing Company always stays ahead of innovations and technology to serve its clients in the best possible way. WEB 3.0 is already here and the faster we reap its benefits the better. Digital marketing in WEB 3.0 will be overwhelming, and more so if you are new to the industry. But, don’t worry, Orion Digital is here to help you connect with your audience and manage your brand’s marketing in the new-age Web systems.

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