By this time, most of us know that search engine optimization (SEO) is important for a company’s online presence, most of all for driving web traffic to your website. But, if you are new and want to know about SEO, it helps you to improve the quality of your website and get more exposure for your brand through search engine results. SEO not only helps bring in more people to your website, but also helps you to get more customers for your business. Remember, it is not only important to keep your website updated, but also to monitor and review your competitors’ websites to stay ahead.
Don’t be surprised if we tell you that more than 50% of website traffic is driven by organic search—much more than paid ads and social media traffic put together. But, like most digital marketing aspects, you should set your SEO goals right with a proper strategy to be effective.
Here are Top 7 Most important and effective steps to improve your website SEO and ranking:
- Monitor competitors
- Optimize existing content
- Update content regularly
- Update keyword research
- Check backlinks
- Crawl your site
- Give value to your audience
1. Monitor Competitors
Make a detailed study of your competitors. It will help you find more content ideas and what type of content is working for them. By studying these websites, you will also be able to understand the publishing schedules, inbound and outbound links and much more. It will also help you learn more about engaging, and connecting with, your customers.
2. Optimize existing content
If you wish your content to rank better, you will have to create content that is relevant, as well as engaging and that follows the industry trends of your business. Updating your content by improving keywords and adding some extra inbound and outbound links can boost your posts and help drive web traffic.
While creating content, use the keywords naturally. If you try to stuff the pages to raise your ranking by adding keywords again and again within the content, or in your Alt descriptions, or the meta tags and so on, it will not help. It could, in fact, hurt you because, if the search engines find out—which their smart bots certainly will—they can penalize and lower your ranking or remove your site entirely from their list. Moreover, your website visitors will not be happy with this either. So, keep the content real.
3. Update content regularly
We feel strongly about content because search engines feel so too. Updating content on a regular basis is the best way to prove your website’s relevance, so make sure to keep it crisp and fresh. Also, audit your content at regular intervals and update as and when required.
4. Update keyword research
It is very important to find, analyze and use relevant keywords for an effective SEO strategy. Keywords help you reach more people with your content, so it is essential that you use the right ones that go with your industry. If you can stay on top of keyword research, it can help you find
new trends and content ideas.
5. Check your backlinks
You should monitor your inbound links regularly. This will help you to identify any concerns quickly before they become too big to handle. There are tools that can report sites that are linking to your website. It also becomes easier for you to identify links with low quality that can impact your SEO in a negative way.
6. Crawl your site
This will help you to understand possible SEO issues, like speed, broken links and security, or content that is not performing according to your expectations. This report will give you a list of items that are not SEO-compliant or are not optimized for search engines like Google. Draw up a
plan and fix any or all of the issues that are listed and make sure your site is running optimally.
7. Give value to your audience
If you think your website has great SEO because you have added great copy and articles, it does not mean you are providing value to your audience. In SEO terms, quality is much more important than just quantity. If you expect your audience to get value from visiting your site and
come back again later, you have to give them value. Your audience will not come back if you do not and this can damage your website’s SEO and search engine ranking. So, while creating content, make sure it is relevant and has enough value for your audience. Try to add the things they would want to learn. If you offer more value to your audience, the more they will spend time on your website which will again help your website ranking.
How to Improve your Website SEO Ranking?
Today, as more and more businesses are improving their SEO, you have to make sure you are ahead of them to get a better ranking on the search engines. Because billions of websites are producing and publishing content around the world, search engines are working overtime to rank these on the Net. Although you cannot increase your website’s ranking overnight, you can make small changes gradually so that your SEO goals improve in the long term.
For the best digital marketing agency assistance and for your website’s content optimization, contact Orion Digital. You can call us or write to us for further information. We look forward to your comments and suggestions.