Engaging with your audience on Social Media
Nowadays, customers depend on social media for making buying decisions. So, as a marketer, you know that social media is the best—and the most necessary—way to connect and engage with your audience. But, you may not have clear ideas of using it effectively to drive your business. According to a January
2022 survey, there are over 4.62 billion social media users around the world and this number is increasing by the day, especially after Covid-19 hit the world.
We will discuss some important points and also help you understand the use of available tools to connect with your target audience. Your social media posts should have a specific goal and they should match your brand strategy. But, before you start engaging with your customers and posting on social media, you must identify the platforms to use. You have to also find out where your target audience spends most of their time.
Some Social Media Engagement ideas to drive your business:
1. Find the right Platforms
You should begin by figuring out the social media platforms suited for your company. There are web analytics tools that can track, measure, and report on website activities like site traffic, visitor source, and user clicks. Using these, you can get insights into what is working and get suggestions on social media
platforms that would be most beneficial for your company. Once you know where to engage with your customers, you can create tailored posts for them and use them on social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, TikTok and so on.
2. Identify Your Audience
Next, you have to find out your target audience. Social listening tools will help you to do this. These tools dig out social conversations and give you leads based on metrics, like keywords and geographic location, set by you. With these leads and engaging with the right people, you can reach out to your potential
3. Create High Quality Ccontent
The next step is creating content. Customers want to have a special bonding with their brands. If you share the process of creating a product, it can help you connect with your customers. But, instead of sharing why people should buy your product, you can add value to your posts and teach people more about it. Maybe, how to best utilize it, or ways to maintain it for the product to last longer can teach your customers more about your products so that they can’t resist buying them. But remember to be consistent with your social media posts. A small business can share posts once a day to engage with its audience on its social media channels, but a large company will have to post more than twice a day simply because they have more content and more followers.
You do not have to be formal all the time. In fact, an image or a video of an employee saying something funny can work wonders. Sharing some behind-the-scenes stories on Facebook and Instagram can be a great way to connect with your customers too. You can even share updates coming from office pets like a
cat, or a dog on your posts. But remember to take your customers to your official website whenever possible.
4. Use Images & Videos
Research shows images get more than 90% more views than content without images. Since visuals receive more action, try to share visuals in your posts that are color full and are able to grab more attention. Besides, you will most likely get the most engagements when you share videos. If you add a video to your
content, it can further increase your customer engagement. But upload the video directly to the platform because this will make the video play automatically.
5. Host Surveys & Polls
Hosting surveys and polls can be great ways to engage with your social media channels. Social media platforms like Twitter, Instagram and Facebook have features that let you create polls and other interactive events that you can share on your profile or as stories. Try to use topics that make people feel
like they are connecting with your brand on a personal level, like voting on a new feature, design, or choosing a new flavor. These contests can encourage healthy competition among your followers on social media with incentives and prizes and they can also invite their friends to join and win these contests. This
can help you to expand your audience further.
6. Promote Sharing
Finally, encourage your customers to share their experience of your product/service through comments and messages. It is a very important aspect of social media marketing. It helps you to build a good rapport with your audience. You can use tools available online that make social media sharing fun while you host live events and reward your customers for discussing your product or event.
We are here to Help
If you wish to review your social media engagement strategy or need any help with digital marketing aspects, you can call Orion Digital—one of the best digital marketing agencies across cities in India. We will help you with fresh and new ideas and help you manage all your social media channels with ease. You can write to us or call us for more information.