Effective SEO steps for newly launched Website:
We all know it is important to have a website for all kinds of businesses. It may seem a bit daunting, initially, if you wish to
build the website by yourself. But, if you are serious, it can be done.
The first thing that comes to mind is search engine optimization (SEO), which helps your site rank higher in the search engine
result pages of Google, Bing, Yahoo, etc. If you try to learn about SEO online, you will find an overload of information and this
may confuse you and lead you in the wrong direction. So, it would be better if you learn it from experienced people like us.
SEO helps your site to get noticed quickly and bring in more traffic and drive business. It can take time for your new website to
bring the desired results with good SEO practices. Fast-evolving technology, new search trends, and changing Google algorithms
can make it really hard for new domains to get ahead of competitors. Learn the basic elements of SEO and devise a plan before
creating the website. This will help you avoid stress later.
Here are some tips to help you tackle your website’s SEO:
- Pick a Short Domain Name
- Define Your Site’s Architecture
- Find the Right Keywords
- Create Content
- On-Page SEO and Off-Page SEO
- Tracking & Analytics
- SEO Best Practices
1. Pick a Short Domain Name
Be careful while choosing your domain name. It should match your brand and give an idea about your business
products/services to your audience. A short and simple name will make it easier for people to remember it. The name is also an
important ranking factor since search engine crawlers look at domain names to determine the purpose of a webpage.
Pick a name that is unique. There are tools to help you brainstorm possible domain name ideas and check whether it is available
or already taken. If your preferred name is not available, you will get suggestions for alternatives. There are advanced tools for
this, too. The name should have a keyword to represent the website.
2. Find the Right Keywords
Your next task will be to carry out proper keyword research to find the words your audience is using while searching for the
products or services you are into.
Before starting your keyword research, find these answers:
What is your website about? Are you selling products, like handicrafts, clothing items, or a service like teaching, or a how-to
guide on fixing electrical goods like fridges, washing machines, etc? When you know the information you want to include, you
will get a clear idea of the keywords you need.
What is the purpose of your site? What is the goal behind it? Do you want to sell a product or a service, or is it to provide more
information to help visitors make informed decisions? By figuring out the main intent of the site, you will be able to focus on the
relevant keywords. Here is a simple example to show you how you can perform keyword research:
If you are selling handicraft products, for instance, use this point to start your research. Add ‘handicraft products’ to different
keyword research tools to get suggestions on what kind of phrases and words people are using to search for such services. You
can use keyword research tools, like Google Keyword Planner. You will get suggestions based on the most common searches
people perform while looking for the kind of products or services you are offering.
Then you collect the relevant keywords and group them according to product type, location, and price. Each keyword group is
important because it answers specific questions about your product or service. If your keyword list is too long and confusing,
look at the average monthly search volume and see how much and how frequently people are searching for a specific keyword.
An SEO competitor analysis will also help you see what your competitors are doing to optimize their sites.
3. Define Your Site’s Architecture
Search engines ‘crawl’ content on web pages to index websites. This helps them collect information to categorize and rank the
pages accordingly. So, draft a site map of the pages your website will have before building it. For instance, you can start with a
‘Home page’, ‘About page’, ‘Contact page’ and ‘Services page’. If you plan to get into blogging, you can add a blog section
also—here you can add new pages.
But when you get into the details of your business and its services, the amount of content needed will add up quite a bit. First,
organize the content so that it makes sense to humans as well as robots. Next, get an idea about the amount of content you will
require and how many pages you should create. Lastly, go back to your site’s design while deciding how to link one page with
the next and so on.
4. Create High-Quality Content
Make sure your pages—‘Home page’, ‘Services page’ and ‘About page’—are SEO-optimized before you launch the website.
Create high-quality content with precise keywords, so carry out thorough keyword research before launching. You can even
find questions related to your main keyword and create content that answers these questions for your target audience.
So, while creating content for your page, including information about:
PRODUCT: What types of washing machines do you sell?
PRICE: Is there a discount/offer on weekdays/weekends?
LOCATION: Which areas do you cover?
SERVICE: Does your team of experts carry out all kinds of plumbing/gardening services or only specific ones?
Keep updating your website regularly by adding new blog posts. Keep a content calendar ready for one month’s content in
advance with topics and relevant keywords linked to them. This will help you to stay ahead, giving you enough time to create
new content while moving forward. Tackling trending topics is a very good SEO strategy for new websites because these are
already being searched for prolifically.
5. ON-Page SEO & OFF-Page SEO
Coming to SEOs for new websites, there is a lot to do. Each page must be created keeping in mind on-site and off-site SEO, or
on-page SEO and off-page SEO. The on-page SEO aspects include choosing keywords, writing title tags, writing strong meta
descriptions, and optimizing images for analytics. Essential SEOs are adding outbound links to larger sites, applying a good
internal linking strategy, and adding social media sharing buttons.
Off-Page SEOs are actions you take to improve search engine results pages (SERPs). These include having a strong
6. TRACKING & ANALYTICS TOOLS
You should learn about analytics tools, like Google Analytics. Use them to assess your website’s SEO success. Get important
insights into customer behavior, acquisition, and conversions. These will help you see where your users are located, find out how
much time they spend on the various pages of your site, and measure visitor bounce rate. This data will help you form an idea of
what your customers like or don’t like about your site. For instance, you may want to spend more time creating video blogs if you
see people spending more time on these.
7. SEO BEST PRACTICES
You must always keep an eye on SEO updates. This is not a one-time job you do in the launch. You must carry out regular site
audits. This will help you keep improving. To stay updated on SEO best practices, you should read about new techniques and
blogs by industry experts.
Here, we have discussed a checklist for a new website launch that will help you. But, if you need further information, do contact
Orion Digital. We are one of the best digital marketing agencies in India. You can call us or write to us for further